Facebook Shopping

Why Are Brands Shutting Their Facebook Stores?


This article brought up some interesting points about marketing and brands recently. Reading through the article, I tended to wonder and question why so many large brands (such as Gamestop or JCPenney) were trying to incorporate Facebook into the shopping world. Facebook is a place where you talk about a brand, not necessarily interact so much with it that you're shopping on Facebook. 


“We just didn’t get the return on investment we needed from the Facebook market, so we shut it down pretty quickly,” Ashley Sheetz, VP of marketing and strategy at GameStop, told Bloomberg. “For us, it’s been a way we communicate with customers on deals, not a place to sell.”



How much was necessary for them to realize what most of us already understand? Facebook is not a place to shop. Why do you think the original idea to have virtual gifts on Facebook died out so quickly? It's a novelty that sounds good on paper but can't usually be implemented correctly to return a decent profit. 


What's your opinion on brands selling products through Facebook? Would you rather stay on Facebook to do your shopping?