JCPenney

I don't always do a lot of shopping at one time. When I go shopping, I have a few specific things I need to get and I usually try to go to the closest store, where I can get everything I need. From time to time, I need to get things that aren't available everywhere. Like today, I had to go to JCPenney because I have to get tall shirts, being that I am 6'1". I don't always like driving out to the Wolfchase Mall since I live downtown, but I needed to go out there to get clothes so I sucked it up and went.

How Important Is Marketing?

I was at a show recently and started thinking about this concept. How important is marketing? In the music business, it's pretty darn important. But many artists tend to think that just because they're good or they have a great group of fans, they're bound for greatness. Is this really how it is?

Subscription Services and Piracy

I recently did an assignment for Marketing class that talked about the so-called "controversies" surrounding new subscription services like MOG, Rdio, Spotify and others. The big thing I took away from this article was that these kinds of "issues" come up every time something big and new comes around. I love the example of YouTube. When YouTube launched, everyone was up in arms on how artists were going to get paid, and how it was going to kill off music television. Well, the first issue was taken care of pretty quickly, and quite well at that. Artists get paid from ads and also get paid performance royalties for the views of a video.