Measurement and Its Importance

For our chapter this week, we read about the importance of measurement. Measuring the analytics and stats of your sites is important, whether you think so or not. In fact, I read an article just today that talked about how 57% of marketers found that measuring their engagement was a key part of their success. But one thing the article made abundantly clear was to take the information you discover in that data and work through in on how to conquer your conversion rate. Your conversion rate is how many people come to your site as visitors and then come later as buyers.

Oversharing

As I've been going through my social media networks this week, I've seen a lot of artists, bands, businesses, brands, companies, and anything else you can think of, posting what seems to be too much. Social media is a key part of marketing, I'll never disagree with that. But when it comes to actual quality of posting, so many people seem to get it wrong. Below, I've outlined a few key things to do with each of your updates to keep your audience coming back, rather than drive them away.